It was evident how much planning went into the Rodney Strong Silver Anniversary long before it even began. We were given “teasers” at the dinner in Solvang. As the preparations were made, the details were made public on Social Media. A month before, I was asked to “live report” from the event. Two weeks before, social media accounts were put in place for the guest reporters, and the week of the event there was the conference call. I knew going into the event that it was going to be incredibly organized and meticulously planned.
The venue was one of the top restaurants in Austin. The chefs were award-winning. The food was first class and the wines were, as expected, delicious. And yet when I reflected on the evening, those were not the details that left the biggest impression. Don’t get me wrong, they left an impression. But what impressed me even more was the sense of family.
There was the obvious connection, of course. The evening was centered around celebrating 25 years of Klein family ownership. In 1989, Tom Klein and his family knew that Rod Strong had built something special. He knew California agriculture and he knew that there was potential in this part of Sonoma County. So they invested in technology and equipment and in the first decade of ownership took the winery from 69,000 cases to nearly 500,000.
Production wasn’t the only area for growth. The team expanded, as did their line. They increased the number of Single Vineyard wines, launched Symmetry, and continually strive to create Artisan quality wines. They care for the earth by focusing on sustainable practices, they care for the community by giving to various organizations. But what struck me was how they take care of their own.
In my interactions, online and in person, with their employees, I sense that the idea of “family” is not limited to blood relation. The people of Rodney Strong are happy. They are enthusiastic and dedicated. That doesn’t happen by itself. When I was initially asked to participate in the event, the invitation included my husband. They did not just fly Wine-grower Ryan Decker out to tell us about the wines. They flew Ryan and his wife. That says something to me. It says that they honor family. It tells me that they want their employees to be fulfilled. It says a lot about the Klein family and it says that there was much to celebrate.
And celebrate we did. We arrived to appetizers and Sauvignon Blanc. Toasted with Chalk Hill Chardonnay and Kombo Dashi Soup. My husband had two servings of Tyson Cole’s King Crab (shellfish allergy) but that meant I got to focus on my personal favorite, the Russian River Pinot Noir. The main course was Smoked beef neck and Symmetry and Brothers Ridge Cabernet Sauvignon. We finished with Chocolate Coconut meringue Tart and A True Gentleman’s Port. (see menu photo for details)
As the evening progressed, the live-feed jumped from place to place. The venues were all quite different. The menus unique to the chefs and locations. But one thing remained constant. People were joyous. There was a levity to the photos. Laughter, playful revelry, and a love for food wine and life were seen throughout.
An evening such as this required untold hours of planning and preparation. For the social media piece alone, this was a monstrous task (Take a look at Paul Mabry’s piece on Vintank for an idea). But it always came across as a labor of love. People that are well cared for work well. They are happy to go the extra mile. That is what family does.
Thank you to Carin Oliver at Angelsmith PR for all of your work and for including me in the event.
Thank you to Rachel Voorhees for all you do and your contagious enthusiasm.
Thank you to Ryan and Nikka Decker for a lovely evening. You are a great public speaker in a tough environment and your grapes do wonders!
Finally, thank you, Klein family, for making this event happen and for allowing me the opportunity to meet and work with these amazing people. Keep up the good work!
For more information on the event, search #rsv25 for all of the great photos and tweets from the evening.
{I was reporting this event on Twitter for Rodney Strong and was given entrance as compensation. These thoughts and opinions are my own.}
Very nice write-up. Yes, the businesses where people feel like part of the family are the best!
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Thanks Anatoli! I agree.
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